"Fast Fashion" has become a recognized term within the industry used to signify cheap, accessible, and on-trend clothes that are sourced and sold globally.

The demand for new clothes has meant that not only has production resorted to more harmful methods but consumers are purchasing garments so frequently that landfills are filling up quickly - over 60% of clothes produced each year end up in landfill sites as "consumer waste" 

We now use garments half as much as compared to 15 years ago! This is not only due to the inferior quality of the garments but also the ever-changing fashion trends. "Slow Fashion" is an alternative concept to Fast Fashion and focuses on creating durable garments using traditional production methods and/or design concepts that last longer than the mass-manufactured garments readily available on the market.

Greener fashion


There is now a wide variety of textiles on the market that are sourced ethically and also made of natural, local, recyclable and overall much more nature-friendly materials. 

TENCEL fabric is a soft and versatile material that is both soft and pleasant to the skin. Tencel is made from the fibre Lyocell created from sustainably-sourced eucalyptus trees. Produced using environmentally responsible processes, Tencel is becoming a popular choice amongst fashion designers and sewers. 

COTTON is a natural fibre that grows well in several climates and can be harvested fairly easily. It is one of the most durable fabrics and can be recycled or made into new garments - a popular trend in the Slow Fashion movement. 

CUPRO fabric is known as "vegan silk" as it is soft, smooth, and does not contain any animal by-products, made from the cotton fibres usually thrown away in production because they are too small to spin, cupro is created by dissolving these fibres in a viscous solution before being spun and woven into new fabric. It's also hypoallergenic, anti-static, incredibly durable and it dries quickly! 

VISCOSE fabric is a popular fabric - and the oldest manufactured fibre - first being produced in 1883 as an alternative to silk! As it is made from renewable plants, this is a greener alternative to fabrics such as polyester and other synthetic fibres.